Sameness is the enemy.
26th Anniversary logo. Paulson Fontaine Press
They gotta work at 30 ft. away.
Purpose drives practice.
The DuMOL Dirt. Series (five total) of tabloids describing in words and visuals the complex processes of winemaking. Designed for DuMOL Winery members and the wine community to inform and entertain. Subjects are soil, fog, harvest, barrels, and bottles.
Designed and illustrated entirely by Craig Frazier. Written by Simone Silverstein.
Barred Owl Bourbon Whiskey. Made in Vermont.
Peregrine Gin. Made in Vermont.
Your Brain on Art. (Rejected book cover for AI generated design.)
25th Anniversary Magnum label. DuMOL Winery.
Nutrex Astaxanthin: microalgae supplement. Made in Kona.
Nutrex Spirulina: microalgae supplement. Made in Kona.
Susannah Baldwin book and cover design.
Book jacket design and illustration for author and simple evangelist Ken Segall.
Not your everyday cider. The Terraces Apple Cider packaging. Produced from heritage cider & dessert apples grown on the Rutherford Estate in Napa Valley—made in the traditional method of fine sparking wine.
Realm Cellars. The Absurd Collection was a three-bottle suite of numbered labels.
Billboards on wheels. Goodwill San Francisco rebrand 2012-2018. With 9 different messages and a catalogue of 100+ custom icons, we were able to feature the wide variety of goods available—both repositioning Goodwill as a viable retail outlet and inspiring donors to donate things they would have not otherwise.
USPS and Royal Mail. Tiny designs to make an envelope lovely. Worth every cent.
